Only UMPC | Ultra-Mobile PC

This is not an average Mac/Apple addict article, Apple Matters (a serious, yet irreverent look at all things Apple) has an article which states,

…people might ask “Why would Microsoft go after iTunes and not the more profitable iPod?” An excellent question. Microsoft and its hardware partners have learned the hard way that taking on the iPod directly is next to impossible. If you build a better spec’d player it isn’t as intuitive. If you build a cheaper player, it isn’t as stylish. If you build a superior player in every quantifiable way consumers will simply say it won’t run iTunes. In the end, all the assaults on the iPod have come to naught. One definition of insanity is doing the same thing over again and expecting different results. Microsoft is not deranged….

Here is the full article

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